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About Sofya

A recent graduate from Canadian University Dubai with highest honors, I hold a Bachelor of Arts in Creative Industries, specializing in Media Business and Communication.

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Originally Russian and Jordanian, I have lived in the UAE for over 20 years, gaining deep insights into the local market and luxury landscape.

 

With over three years of experience in events, sales, and Marketing, I’ve had the privilege of working with Louis Vuitton, Chanel, and various high-end events.​

 

Passionate about the luxury industry, I am eager to further expand my expertise in marketing and PR, bringing creative storytelling and fresh ideas to elevate luxury brands.

My Core Values

 I am deeply committed to excellence, always striving to deliver the highest quality in every project I undertake. Whether through attention to detail or a focus on results, I aim for nothing less than the best.

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I believe in the power of creativity to shape meaningful and impactful narratives. In an ever-evolving luxury landscape, creative solutions are what set brands apart and drive long-term success.

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Authenticity is at the heart of everything I do. I value building genuine connections and ensuring that every marketing initiative reflects the true essence of the brand and its story.

Empowering Communication 

As the valedictorian delivering my graduation speech, I highlighted the importance of confident communication and storytelling in inspiring others and creating meaningful connections—skills I’ve honed through years of public speaking and performing.

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